Ashley Boyd
Helping Health Tech Founders Build Brands That Grow—and Matter
I work with health tech and wellness companies to launch category-defining products, scale with clarity, and tell stories that drive action. With 15+ years of experience leading marketing for breakthrough health companies, I bring a rare mix of strategic insight, hands-on execution, and deep healthcare knowledge to help you growth with purpose.
What I Bring
With 15+ years in health tech marketing and consulting, I help companies simplify the complex, differentiate with empathy, and go to market with confidence. I’ve led product launches, rebrands, GTM pivots, and growth strategies for both early-stage startups and industry leaders.
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What sets me apart is how I approach marketing, as both a strategist and a patient.
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Diagnosed with Type 1 diabetes at a young age, I’ve lived the challenges of fragmented care. That experience fuels my work and ensures everything I build keeps real human needs at the center because marketing that resonates starts with understanding what’s at stake.
How I Work
I help health tech companies cut through complexity and grow with purpose, through insight-led strategy and human-centered storytelling. My approach combines deep healthcare expertise, lived patient experience, and sharp strategic thinking to align teams, clarify messaging, and drive measurable results.
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I offer flexible support tailored to your stage—whether you're launching a new product, scaling traction, or repositioning for growth.
My Impact
I partner with health tech companies and care innovators to turn complexity into clarity and insight into action. My work bridges human needs with business goals to unlock sustainable growth, stakeholder trust, and meaningful market traction.
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Faster, Smarter Go-to-Market: I help health tech teams bring new products to market with speed and strategic clarity, ensuring positioning is sharp, compliant, and built to connect from day one.
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Breakthrough Brand Visibility: I design targeted, omnichannel campaigns that go beyond awareness, building recognition, trust, and credibility with patients, providers, and decision-makers.
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Scalable, Data-Driven Growth: With a performance-first mindset, I use data to guide strategy, optimize execution, and turn marketing into a repeatable, measurable growth engine.
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Ecosystem-Wide Engagement: I create messaging that resonates with all healthcare stakeholders - from patients to payors - grounded in empathy and strategic focus.
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Because in healthcare, growth isn’t just about performance.
It’s about trust.
It’s about connection.
And it’s about delivering real impact for the people who need it most.
Get in Touch
Whether you're looking to refine your healthcare marketing strategy, launch a successful product, or build stronger connections with patients - I'm here to help.
617-735-0550
