ABOUT
I’ve dedicated over 15 years to helping healthcare organizations—ranging from digital health, health technology, medical device to healthcare services companies —achieve measurable growth and build stronger connections with their audiences. My expertise spans rebranding, product marketing, lead generation, and digital strategy, enabling businesses to thrive in competitive markets while making a meaningful impact.
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My passion for healthcare is deeply personal. Living with Type 1 Diabetes has shaped my perspective and reinforced my commitment to improving access to care and advancing innovative solutions that help people lead healthier lives. This personal connection fuels my work with organizations like Unlock Health, Livongo, and Cleerly, where I’ve led efforts to launch industry-first products, execute high-impact campaigns, and develop strategies that align marketing initiatives with business goals.
Outside of work, I stay grounded through yoga, gardening, and writing—practices that inspire creativity and keep me centered. These passions, combined with my professional experience, fuel my drive to help healthcare brands succeed and improve the lives of those they serve.
SKILLS & EXPERTISE
My unique combination of creativity, curiosity, and drive make me the healthcare marketing consultant you need to explore untapped opportunities and deliver results.
Strategic Problem Solving
Purposeful Storytelling
Data-Driven Strategies
I partner with health technology companies to tackle complex business challenges by combining deep research, innovative marketing strategies, and high-impact campaigns that drive measurable results.
As a former journalist turned marketer, I craft meaningful, persuasive narratives that resonate with healthcare stakeholders—patients, providers, employers, payors, caregivers, and beyond—fostering connection and understanding.
I use data to guide every decision, keeping the end goal in focus while developing strategies and tactics that deliver results, demonstrate ROI, and reveal new opportunities for growth.
Marketing Outcomes
Empathetic Leadership
I specialize in driving meaningful outcomes, from elevating brand awareness to boosting revenue growth, enhancing customer satisfaction, and improving retention—all while ensuring a measurable return on investment.
I lead with compassion, prioritizing the well-being of both my team and the customers we serve. I’m committed to empowering others to learn, grow, and thrive, fostering collaboration and purpose-driven success.
COMPANIES I'VE WORKED WITH
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KEY ACHIEVEMENTS
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Led marketing strategy for North America’s largest healthcare marketing agency, overseeing a team of 11 to drive a $100M+ pipeline and position the brand as an industry leader in healthcare growth strategy.
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Developed and executed marketing strategies for 10+ digital health startups, accelerating brand recognition, demand generation, and market penetration in highly competitive healthcare sectors.
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Shaped category design strategy that helped propel Livongo to IPO, establishing it as a leader in chronic condition management and setting a new industry standard for digital health.
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Designed and executed go-to-market (GTM) strategy for Becton Dickinson’s innovative digital diabetes product, ensuring successful market adoption and competitive positioning.
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Drove brand growth and patient engagement at Cleerly, leveraging digital marketing and strategic partnerships to expand visibility, increase patient conversions, and drive provider adoption.
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Secured $10M+ in new business development for a healthcare design agency, applying strategic marketing and demand generation tactics to fuel sales growth.
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Published author in Emerging Practices in Telehealth, contributing insights on digital health advancements and their impact on care delivery.
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Board member for Health Rounds, supporting healthcare innovation, policy reform, and education initiatives to improve health outcomes in Alabama.